The needs of our community are constantly evolving, and we need to keep evolving too. If you've been to our website lately, you probably noticed that we've made a lot of changes. So let's break those changes down one by one…
The most obvious difference you'll notice about us is that we're not just CNIB anymore – we're the CNIB Foundation. For a long time there's been a public misconception that we're a government-funded organization. Our research tells us that adding the word "foundation" to our name will help people understand that we're a charity, and not part of the government. We're also using a new logo that features the word "CNIB" in white, upper case letters set against a black background. Underneath that is the word "foundation" in black, upper case letters.
Our website has also been updated with a new colour scheme and imagery. In order to make our site as accessible as possible, we're now using a limited high-contrast colour palette consisting of just black, yellow and white. Some of our website visitors might also notice that we're using a new visual identity with bold, black brushstrokes and bright yellow icons throughout.
We're not only enhancing our existing programs to make them more impactful than ever, but we're also introducing a range of new programs designed to help people not only live with blindness, but thrive with it.
Here's a taste of the programs we're working on…
- Entrepreneurship programs that give people with sight loss the support they need to open or expand a small business
- Professional internships for individuals looking to get their feet wet in the working world and "returnships" for those who want to get back into the workforce later in life
- Our new guide dog program, which is currently matching its very first trained dogs with their handlers!
- Social, sports and recreation programs that enable people with sight loss to make friends, get active and build a network of support
- New advocacy programs that help people stand up for their rights and raise their voices for inclusion
- Community Hubs that provide people with innovative, accessible places to learn new skills, make friends, have fun and try out the latest technologies (Learn more about our Community Hubs by clicking here)
- Our new Phone It Forward program, which gives smartphones to people with sight loss who need them (Learn more about Phone It Forward by clicking here)
Stay tuned for more information about these programs in the months to come!