A yellow starburst, two tickets and the words "CNIB 50/50 Raffle".

CNIB and Ascend FS Launch Province Wide 50/50 Fundraising Program

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The CNIB Foundation, along with our partner Ascend Fundraising Solutions (Ascend FS), is proud to announce the launch of CNIB’s new 50/50 Raffle fundraising program. The raffle will raise money to support programs that help to transform the lives of those who are blind or partially sighted in local communities across Canada.  

The CNIB 50/50 Raffle is a monthly draw where purchasers can buy tickets in-person, at 57 participating Walmart locations, as well as at other retail CNIB locations across Ontario. In addition to in-store sales, tickets can be purchased online at cnib5050.ca. Participants must be physically located in the Province of Ontario to buy a raffle ticket, both at participating in-store locations or online. 

As part of the launch of the program, Ascend FS has guaranteed minimum jackpots for the first three months; May’s jackpot was guaranteed at $50,000 and both June and July’s jackpots will be guaranteed at $100,000 - with half of each jackpot going to the winners. The first draw was a rousing success with $107,560 total raised.

We are committed to change what it is to be blind through innovative programs and powerful advocacy that enable Canadians impacted by blindness to live the lives they choose”, said Shane Silver, Vice President, Social Enterprise & Innovation with CNIB. “The new CNIB 50/50 Raffle is a key initiative that generates funds to make this vision a reality and helps change peoples’ lives.”

“The sale of raffle tickets at over 70 locations and online is unprecedented in scope,” said Daniel Lewis, CEO of Ascend FS, “We believe this program will set the industry standard for charitable fundraising and are grateful to CNIB for the opportunity.”

Tickets went on sale for the second draw on May 27, 2019 throughout Ontario and will remain on sale until July 1, 2019 at 9 p.m.  Tickets for the second draw will go on sale 11:30 a.m. May 27th.


About Ascend FS:

Ascend Fundraising Solutions (FS), formerly Gaming Nation Inc., is a fast growing software technology company that is a market leader in data driven charitable fundraising solutions, having raised over $500 million for charity since incepton. With offices in New York, Toronto and the UK, we deliver our products to over 450 clients globally, including some of the most iconic brands across the sports landscape. Ascend’s flagship product, Ascend.5050 is the market place leader for on-site and on-line 5050 Raffle technology. Clients include partners across the NFL, MLB, NHL, NBA, MLS, NLL, CFL, & NCAA as well as NASCAR events, PGA tournaments and charitable organizations. Ascend FS also owns BD Sport, an in-stadium betting system in the UK that works with over 30 Soccer Clubs including EPL teams like Manchester United, Liverpool, Chelsea, Manchester City and Arsenal.

For more information visit, ascendfs.com

Connect with Ascend FS on LinkedInFacebook and Twitter

About CNIB:

Having celebrated 100 years in 2018, CNIB is a non-profit organization driven to change what it is to be blind today. We deliver innovative programs and powerful advocacy that empower people impacted by blindness to live their dreams while tearing down barriers to inclusion. Our work is powered by a network of volunteers, donors and partners from coast to coast to coast.

For more information visit, cnib5050.ca

Connect with CNIB on LinkedInFacebook and Twitter

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