As part of National Disability Employment Awareness Month this October, the CNIB Foundation is launching Loonies4Lips, a social media challenge to raise funds for the CNIB Foundation while smashing the stigma that stands in the way of talent with sight loss.
- Using the hashtag #Loonies4Lips, record yourself wearing a blindfold and attempting to apply lipstick or Chapstick and post it on your social media channels.
- Challenge five of your friends to record themselves doing it too.
- Finally, donate to the CNIB Foundation by texting LIPS to 45678 or by visiting cnib.ca/loonies4lips.
What will the funds help support?
All funds raised will support the Come to Work program, which connects job seekers who are blind or partially sighted with employers who want to discover the full potential of Canada's talent.
Please note: Loonies4Lips is not meant to replicate the experience of living with sight loss. The challenge is simply designed to help everyone gain a better understanding of blindness and the CNIB Foundation's programs for community members who are blind or partially sighted.