Essential Duties entail (but not limited to):
• Oversees departmental team and implements a direct response campaign plan to maximize annual donor participation and value, as well as overall profitability. The plan will set out objectives and specific activities to be pursued in each direct response channel: mass direct mail, mid-value giving, monthly donor acquisition via telemarketing and face to face campaigns, and digital fundraising and engagement.
• Direct and coordinate business planning within each of the abovementioned direct response channels to ensure short- and long-range objectives are consistent with organizational goals.
• Oversee the development of budgets for subordinate sections, and ensure predetermined budgets are maintained.
• Lead, supervise, support and evaluate the direct response team, including all related duties such as performance reviews, hiring, supervision and discipline.
• On an ongoing basis, analyze channel and campaign strategies, and measure the effectiveness of all marketing media utilized, adjusting strategies and tactical implementation as needed.
• Drive existing and new list development strategies across all channels, and work with multiple brokers and vendors to identify, test and scale list portfolios.
• Support the direct response marketing program with an exemplary donor-centric stewardship program, delivering ongoing communications materials that demonstrate impact and accountability.
• Work with internal IT team and external vendors to drive modeling and customer data mart efforts to improve targeting capability and improve cost containment.
• Oversee the engagement of outside marketing, communications and research consultants and vendors as appropriate to support specific strategic activities, and direct, supervise and appraise their performance.
• Develops and delivers senior-level presentations for the short-term and long-range plans.
• Continually assesses cross-industry best of breed practices, new business models and techniques to enhance current integrated marketing strategies.
• Works with Senior Analyst to oversee ongoing analytics and reporting on national philanthropy activity.
• Leads departmental team and ultimately responsible for ensuring that donations are processed in a timely and accurate manner.
• Oversees the Manager, Gift Management in the development and management of the department’s operating budget.
• Ensures vendor relationships (Canada Post, outsourced donation processing) are managed effectively.
• Working with IT and gift management team, ensures that process pertaining to data hygiene is adhered to.
• Acts as point person for regional philanthropy leads in the event of escalated issues.
• Ensures effective cross-departmental collaboration with key roles in IT and philanthropy teams.
Knowledge and Skill Requirements:
• Comprehensive knowledge of direct response marketing functions and channel specific expertise, initiative planning and development processes, and customer engagement strategies.
• Strong business acumen and analytical, organizational and interpersonal influencing and stakeholder management skills.
• Excellent communication and presentation skills with experience in providing crisp, insightful information to executive teams.
• Good project management capabilities and high attention to detail; comfortable working under deadlines and producing key deliverables.
• Demonstrated computer skills and competence with standard computer tools associated with business, marketing and project management.
• A results-oriented focus, a driven attitude and an entrepreneurial approach to philanthropy and problem solving
• Demonstrated knowledge and understanding of donor database management systems, preferably Raiser’s Edge
Experience and Education:
• University graduate in marketing, communications or other related field
• Ten-plus years of directly related, progressively responsible experience
• Track record of success in conceptualizing and implementing innovative marketing strategies and campaigns
• Proven ability to quickly grasp industry and business-wide concepts in order to assess implications to drive actions and to capitalize on opportunities.
• Proven experience in driving customer behavior, revenue generation and optimization with a positive ROI.
• Flexible mindset, and comfort with ambiguity and evolving priorities.
• Entrepreneurial spirit and creative thinking.
• Keen awareness of current industry and domain trends.
• Ability to speak French is an asset.
Closing Date for Applications: July 27, 2018
Please Send the Application To: Kerry.Whiteside@cnib.ca and quote the job title in the subject line.
Please send cover letter and resume, and mention how you learned of this position.
CNIB strives to establish and maintain an inclusive workplace and believes that the diversity of our workforce is an invaluable asset. CNIB is committed to following recruitment and selection practices based on merit, transparency, accessibility and inclusion ensuring that all candidates are given a fair opportunity for employment with CNIB.
To help ensure that this commitment is met, CNIB is committed to working with all candidates that require an accommodation. If you require an accommodation, please state in your cover letter what accommodation you require and CNIB will work with you to meet your needs at every stage of the recruitment and selection process.
We thank all applicants for their interest in CNIB, however, only those selected for an interview will be contacted.