Lead, Communication & Outreach

Opening date
Closing date
Ontario North
CNIB Lake Joseph Centre (MacTier, ON)
Job description

CNIB’s Lake Joseph Centre (commonly known as “Lake Joe”) is a fully accessible lakefront residential facility located in the Muskoka region of Ontario, providing a unique blend of recreation, skills training, social interaction, and personal discovery in a safe, inclusive environment. Two hours north of Toronto, Lake Joe stretches over 12.5 acres of waterfront property on the northwest corner of beautiful Lake Joseph. Staff and volunteers provide a wide range of high quality programs to people of all ages who are living with vision loss.

The Lead, Communication and Outreach will assist in the planning and implementation of the communication strategy and is also responsible for the development and fostering relationships with community members and groups that support CNIB Lake Joseph Centre and its programming. As the communications lead the individual will be responsible for the management of our social media channels, content creation and the collection images and videos of our guests. Working with our program staff and coordinators the Lead will also plan, coordinate and facilitate off-site trips to local attractions and events. This position takes an active role in other programming as assigned.


Essential Duties entail (but not limited to):

  • Plan, manage and create content for our social media channels and other marketing initiatives
  • Research and establish relationships with attractions and event and help plan off-site excursions
  • Conduct regular check-ins with guests, staff and volunteers and collect stories and images from their experiences
  • Supervise, coach, and support Program Facilitators
  • Provide leadership to Program Facilitator - Drivers (training, supervision, evaluation)
  • Communicate and update staff, volunteers and guests of any changes to the programs
  • Work within a budget
  • Assist with staff training
  • Promote and encourage participating in ongoing recreation programs through endorsement of activities to guests
  • Participate in all, pre-season and ongoing, staff meetings and training
  • Participate in the coordination of all dining room duties and responsibilities, including serving
  • Participate in all required change over duties
  • Champion a Culture of Volunteerism, by supporting an environment where volunteers are respected and valued members of the team
  • Other duties as assigned

The duties and responsibilities outlined above are indicative of the role, but aren’t exhaustive and may be subject to change as required.

  • Strong interpersonal skills including patience and empathy
  • Demonstrate strong communication skills
  • Knowledge and experience in recreation programs and settings
  • Experience working in Ontario Camps Association (OCA) accredited camps an asset
  • Experience working with individuals with special needs
  • Experience supervising and coaching others
  • Must have good organizational, planning, management and leadership skills
  • Current (within 6 months of start date) Vulnerable Sector Police Record Check
  • Current Standard First Aid and CPR "C"
  • Swimming certifications such as Bronze Cross/NLS an asset
  • Current F Class Drivers licence an asset, will be required to upgrade from “G” license (Lake Joe will assist with this process, must be over 21)
  • Pleasure Craft Operator Card an asset
  • Good command of relevant computer applications and office experience an asset
  • Demonstrated knowledge and understanding of management practices, principles, and facilities administration
  • Experience planning and coordinating trips, including transportation
  • Demonstrated customer relations skills
  • Ability to work in a team setting and independently
  • Experience working with people within all age groups with vision loss or deaf-blind, as well as special needs is an asset
  • Ability to work flexible hours as well as standard camp hours
  • Ability to work in a changing, busy environment
  • Ability to travel when required
  • Ability to stay on site during camp operational season

Must be willing to share accommodations with another staff member

Application and contact information

CNIB strives to establish and maintain an inclusive workplace and believes that the diversity of our workforce is an invaluable asset. CNIB is committed to following recruitment and selection practices based on merit, transparency, accessibility and inclusion ensuring that all candidates are given a fair opportunity for employment with CNIB.

To help ensure that this commitment is met, CNIB is committed to working with all candidates that require an accommodation. If you require an accommodation, please let us know what accommodation you require and CNIB will work with you to meet your needs at every stage of the recruitment and selection process.

For more information or to submit your resume, please contact cniblakejoe.campbrainstaff.com

Please send cover letter and resume, and mention how you learned of this position.

Please note that the successful candidate will be required to pass a standard Criminal Record Check.

We thank all applicants for their interest in CNIB, however, only those selected for an interview will be contacted.